Our Story

My name is Jasmine — or Yasaman in Farsi.

I am the daughter of two brave Iranians who fled the country amid the revolution in search for freedom and safety.

Like many in the Iranian Diaspora, my life has been shaped by their courage and sacrifice. Everything I have today exists because they were willing to leave behind their homes, their families and their dreams to ensure a tangible future for their child. 

Growing up outside of Iran has given me opportunities and freedoms that millions of Iranians are still fighting for. 

While this is a privilege, that freedom carries great responsibility.

The responsibility to remember where I come from

The responsibility to honour those who sacrificed their lives

The responsibility to honour the courage of my family and friends 

This brand is a tribute to Iranian identity, resilience, and the ongoing struggle for freedom. The symbols and designs present throughout this collection highlight pride in our heritage and solidarity with the people of Iran who continue to fight for human rights. 

A portion of every purchase made through Yasaman is donated to organizations that support human rights and amplify the voices of Iranians fighting for a freer future.

Yasaman is for those who carry Iran in their hearts — wherever they are in the world.